Detergents and Toiletries

 

Manufacturing of washing & cleaning preparations and toiletries has relatively long tradition in Serbia, so it was developed in the period after the World War II as well.

This production field is less capital-intensive and that is the reason why there is the influential presence of the private sector. There are about 370 registered manufacturing companies in this sector today, and at least 200 of them are active manufacturers and this makes market competition more severe. A lot of space would be necessary to list all the companies that are seriously engaged in this production field, so it is more realistic to point out bigger production centers, such as Krusevac, Leskovac, Belgrade, Novi Sad, Subotica, Zrenjanin, Pancevo, Vrsac and Sabac.

Production of Soap, Detergents and Cleansers

Plants for the high-tonnage production of heavy-duty powder detergents have the companies MERIMA in Krusevac, IHP in Prahovo, ALBUS in Novi Sad and DELTA HOLDING in Zrenjanin. The company HINOM from Novo Milosevo produces heavy-duty liquid detergent. The leading producer of soaps is the company MERIMA from Krusevac and the leader in production of cleansers company PANONIJA from Pancevo. The biggest producer of toiletries & cosmetics is the company NEVENA from Leskovac but it should be mentioned that company DAHLIA from Zemun is the only specialized producer in this field.

The following quantities by product groups of soap, detergents and cleansers were manufactured by the local companies in 2004:

The most successful domestic firm in this field of specialization is company MERIMA from Krusevac, which was in 2002 acquired by the world-known multinational company HENKEL.